The all-new 2014 Corolla includes dramatically amplified elements of style, design, quality and craftsmanship, while building upon the stellar Toyota Corolla reputation for reliability, efficiency and function, making Toyota’s newest compact the most surprising and capable Corolla yet.
Corolla for the World: 47 years, 154 Countries, Built in 16 Locations, Immeasurable Impact
With nearly 40 million units sold, the Toyota Corolla is the best-selling car nameplate on the planet, and this year marks its 47th year on the market. Since the Corolla first appeared in Japan in 1966, it has played a major role in the motorization of Japan, and its global popularity has had a significant impact on transportation throughout the rest of the world.
The global scope of Corolla now finds it manufactured in 16 locations and sold in 154 countries. The Toyota Corolla’s appeal as a global car is rooted in a product philosophy set forth by Tatsuo Hasegawa, the first Corolla’s chief engineer, who sought “to develop a car that brings happiness and well-being to people around the world.”
As a result of more than 40 years on the market satisfying consumer needs, this compact car has developed into a pillar supporting Toyota’s famed reputation for quality, durability, and reliability. The Corolla, maybe more so than any other Toyota sold globally, has been the answer for consumers in the market for a reliable, efficient, and affordable compact vehicle.
In developing this new 11th generation of Corolla, Toyota designer and engineers relied on exhaustive consumer feedback to help shape key elements of the product on a global scale. Customers emphasized the overwhelming importance of vehicle design on product perception in the marketplace. The all-new 11th generation Corolla makes a much stronger design statement, with more compelling exterior and interior executions that challenge the pre-conceptions about Corolla. The next generation Corolla continues the Toyota brand’s recent momentum set forth by design-focused product launches such as Avalon and RAV4. The 2014 Corolla will remain appealing to the current consumers while helping the world’s most popular car grow in appeal with youthful car buyers.
The front view of the new Corolla reveals a continuation of the design themes seen in recent Toyota sedans such as Camry and Avalon, and it creates a sleeker, more assertive impression of a Toyota compact sedan with its more precisely sculpted surfaces.
Among the challenges presented by the new Corolla’s original design concept was the need to execute more deeply rounder corners to achieve the desired sleeker image. The thick structure of conventional headlamps would hinder the appearance of deeply rounded corners. Sleek, compact LED lamp assemblies were adopted to reduce the corner mass and help accentuate the Corolla’s tapered, rounded-corner, front- end design theme. In addition, the low heat generated by the LED lamp enabled the use of a lighter weight PES resin lens instead of conventional glass. Corolla is the first compact sedan to offer standard equipped LED headlamps.
The new Toyota Corolla’s interior continues the “Iconic Dynamism” theme to create a stylish, highly functional, and inviting interior space with a greater sense of craftsmanship in its design, use of materials, and attention to detail. A horizontally oriented dash structure helps enhance the interior’s sense of spaciousness while providing a more wide-open, intuitively functional space for interface with vehicle controls. The interior offers a premium aesthetic with its use of piano-black gloss trim highlighted by metallic ornamentation and trim that conveys an upscale yet sportier image.
Corolla’s standard gauge cluster offers three dials with sharp image detail and clear blue illumination, surrounded by chrome trimmed rings. Within the speedometer dial is a multi-information display that shows odometer, trip odometer, current fuel consumption, average fuel consumption, cruising distance and average vehicle speed. The S-grade meter cluster offers a high technology feel with a 3.5-inch black and white TFT display that rests between two large dials.
Corolla offers a broad range of wheels ranging from 15-inch wheels with covers (L and LE Eco grades), 16-inch steel wheels with covers (LE and S), 16 inch aluminum wheels (LE), a 16-inch aluminum design unique to the Eco grade and 17-inch alloy wheels unique to the S grade. The wheels help emphasize the character of each Corolla model, with the most fuel-economy-focused Corolla LE Eco wearing 15-inch wheels with covers shod in low rolling resistance 195/65R-15 rubber. At the other side of the Corolla spectrum is the sportiest grade of Corolla S that wears impactful available 17-inch alloy wheels covers in more performance oriented 215/45R-17 rubber. The 16-inch wheels used for the LE (both the steel and aluminum) and the 16-inch aluminum aero-wheel for the LE Eco model all use a 205/55R-16 tire.
The 2014 Toyota Corolla will elevate the consumer’s experience for the world’s most popular sedan with modern, expressive styling, a more premium interior experience, improved fuel economy and performance, and a strong menu of available features.
Source - Toyota Press
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