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Honda Racing F1 Team is a Formula One team run by Japanese car manufacturer Honda. The team is based in Brackley, United Kingdom, and uses the facilities of former British American Racing, which Honda fully acquired in 2005. Engines are built at the Honda R&D facility in Tochigi, Japan. The Honda team is led by Nick Fry and currently has drivers Jenson Button and Rubens Barrichello. The team began by using the same predominantly white livery that Honda used in the sport during the 1960s, but has since switched to a more environmentally friendly livery. The car entry for the 2006 season was the RA106 with the RA806E V8 Honda Engine, consistent with the nomenclature from its previous two generations of F1 competition.
With Tobacco now in full decline in F1, 2007 also sees the time the British American Tobacco sponsorship with the team ends allowing Honda to chose a livery that reflects their corporate image. Unveiled on February 26, the RA107 car features minimal corporate advertising, instead focusing on Honda's environmental desires, with a livery depicting the planet Earth against the black background of space.
On the rear wing is the web address of environmental awareness website myearthdream.com.
This site was launched February 27, 2007, immediately after the official launch of the 2007 car.
Reactions to the new Honda livery have been mixed, but there are hopes this new dynamic look will also show on track with some fans of Honda saying this is their best year yet for a championship.
The team's form in pre-season testing has been patchy, and Jenson Button has urged the squad to improve.
The Honda RA107 is a Formula One racing car produced by Honda Racing F1 and intended for use during the 2007 Formula One season.
It was revealed to the public on January 25, 2007 at the Circuit de Catalunya in Spain. The RA107 was launched with the interim winter testing livery before the final colours were unveiled on February 26.
The 'livery launch' for the RA107 took place at the Natural History Museum in London and showed a completely new take on the look of a Formula One car. Honda's 2007 paint scheme does not use sponsorship branding but instead is focused on Honda's environmental desires. The car has been dubbed by some (including Honda themselve and team CEO Nick Fry [1]) as 'The Honda Earth car' and the car's livery depicts the planet Earth against the black background of space, with the only logos on the car being the Type R Honda 'H', and the Bridgestone logo, all at the very front of the car. On the rear wing is the web address of environmental awareness website My Earth Dream [2], launching on February 27, 2007. Pending the first race of the season, this will possibly be the first time in 30 years that a Grand Prix car has gone to the grid without a sponsored permanent livery.
Along with the launch of the new theme, a number of new sponsors were named at the launch event. These included two large global brands, Universal Music and Gatorade, as well as a large number of other companies including Fila, IBM, Instron, Oliver Sweeney, Perkin Elmer, Showa Denko, TUV and GF Agie Charmilles. |
