Cadillac unveiled a first ELR concept back in 2011 and ever since then everyone was pretty sure a production will also follow. Things got pretty clear in 2012 when a leak from OnStar confirmed Cadillac will dive into the hybrid realm with a vehicle not named “Escalade.” The model finally made its world debut at the 2013 Detroit Auto Show and according to the first official details we have, it offers “an unprecedented combination of luxury, advanced engineering and progressive design.”
However, this is not the first time in Caddy’s long history that it’s tread into the economy car world. The first one was the laughably Cavalier-like Cimarron. If you recall, Cadillac was so embarrassed by the Cimarron that the automaker refused to call it a Cadillac and instead dubbed it the “Cimarron by Cadillac” originally. GM later forced a name change to “Cadillac Cimarron.”
Needless to say Caddy does not want to relive those days, so they took things pretty serious with the ELR. The model is being powered by the latest GM EREV technology that combined a pure electric drive and an efficient, range-extending 1.4 liter gasoline-powered electric generator.
Beyond the science-project aspects of the Volt and its admirable dynamics, it just isn’t fun enough to drive or pretty enough to want to stand in the garage and admire for four and a half hours while it charges. But now GM is launching its first Volt derivative, the 2014 Cadillac ELR, promising to amplify both traits by delivering an enthusiast-caliber driving experience in a beautiful package.
We’ll concede the latter without argument, as the ELR offers plenty of art to go along with the science. Cadillac won’t announce pricing until closer to the end of the year when the ELR goes on sale as a 2014 model, but we’ve heard rumors that it will sell for about $60,000. With an exterior that adheres to Cadillac’s 2009 Detroit auto show Converj concept, the ELR looks the part. Chief engineer Chris Thomason tells us that, from the outset, his job was to bring the Converj to life, just as he did when he worked on the Pontiac Solstice last decade.
The ELR’s interior is even better than its sheetmetal. The materials are first-rate, a luxurious list that includes stitched leather, suede microfiber, fancy wood, and carbon fiber. Cadillac’s designers can talk you to death about the various trims, with their lacquered- and open-pore wood and “real” carbon fiber—which looks just like imitation carbon fiber, by the way—but the picture is worth all the words. Cadillac says the ELR interior is the template for future models, and it should be—the space is gorgeous enough to hold a wedding in.
Source - topspeed.com, caranddriver.com
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